「アップサイクルって何？日本発・未来を変えるおしゃれな服ブランド5選が世界で話題！」

Hello! Operates Kawaraban JAPAN、This is Sabu。
I usually tell people about the charm of Japanese culture and tourist spots.、This timeupcycleThat's called、Introducing initiatives that are attracting attention in the fashion industry。

The fashion industry、Millions of tons of clothing are thrown away every year、has a serious impact on the earth's environment。among them、``Upcycling'' is the process of turning discarded materials and unnecessary items into new value.、is attracting attention all over the world。
In this article、Introducing 5 advanced upcycle brands active in Japan。any brand、Everything that perfectly combines environmental friendliness and fashion appeal.。In the wake of this article、Would you like to take the step of "changing your future by choosing"?

What is upcycling? Creating new value with existing materials

Upcycling is、Reusing materials and products scheduled for disposal、How to turn items into more valuable itemsis。Whereas recycling refers to the process of breaking down and reprocessing materials.、Upcycling is characterized by ``increasing value while making use of the original form.''。

for example、Recycling involves melting down plastic bottles and reusing them as plastic.。on the other hand、Upcycling is the process of using plastic bottles as they are and turning them into sneakers and furniture.。

Why is upcycling important?

The fashion industry is said to account for approximately 10% of the world's carbon dioxide emissions.。Also、every year9,200Over 10,000 tons of clothing thrown awayThere is also data that shows that。If we leave this situation alone、Earth's resources are depleted、Environmental problems will become more and more serious。

Upcycling is、**This is the key to shifting from a "disposable society" to a "utilizing society"**。and、Not only environmentally friendly、The appeal is that you can enjoy design and creativity.。

What Japanese culture and upcycling have in common

The idea of ​​upcycling、In fact, it is deeply rooted in Japanese culture.。

• Mottainai spirit：Reuse broken or unnecessary items、Values ​​that last a long time。
• Kintsugi：Repairing broken pottery with lacquer and gold powder、Technology to reborn beautifully。
• Kofu culture：Reusing scraps of kimono、The habit of making drawstring bags and cushions。

These unique Japanese traditions、Like upcycling, ``cherishing existing things''、We share the idea of ​​``adding new value.''。In Japan, which has such a cultural background,、Upcycling efforts are rapidly evolving。

5 notable upcycled brands in Japan

From here、Introducing popular upcycled brands in Japan。While each tackles environmental issues with its own unique approach.、We offer attractive fashion items。

1. Öffen：Reconstructing a plastic bottle into a sophisticated shoe

Öffen is、be discardedreuse plastic bottlesdo、We manufacture stylish shoes。The manufacturing process is also environmentally friendly.、We are significantly reducing CO2 emissions at our factories.。
The design is minimal and elegant、Of course for everyday use、Also active in business scenes。I also love Öffen sneakers.、Light and durable、Above all, it is extremely comfortable to wear.。You'll be surprised at the level of perfection, which is hard to believe considering it's made from recycled materials!

2. LOVST TOKYO：Eco-friendly apple leather made from apples

Did you know that ``Apple Leather'' is made from discarded apples? LOVST TOKYO is、Using this innovative material、A brand that manufactures bags and accessories.。Highly water repellent and durable、We have high-quality items that look and feel great.。
My favorite tote bag is、A masterpiece that combines beauty and practicality。Many simple designs、It goes well with any fashion、Perfect for everyday use。

3. nest Robe：Technology to spin new yarn from cutting waste

nest RobeUpcycleLino seriesteeth、A line of linen products made by reusing cutting waste generated at our own factories.。Maintains the natural texture of linen、By spinning new threads、We provide high quality items that are environmentally friendly.。
My favorite shirt is、Soft to the touch、It's super comfortable to wear。Every time I wear this shirt、Another appeal is that you can feel that you are making an environmentally friendly choice.。

4. DEPT：Creating the value of one-of-a-kind items using vintage materials

DEPT's "DEPT One of a kind"teeth、We offer one-of-a-kind items made from vintage materials.。especially、Custom-made services using materials selected by the customer are popular.。
Me too before、I ordered a custom-made scarf.、The combination of vintage texture and original design、There was a special feeling like no other.。A brand where you can fully enjoy the charm of one-of-a-kind items.。

5. BEAMS COUTURE：Remake inventory products with new value

BEAMS COUTURE、Remake inventory products that are sitting in the warehouse、This is a brand that will be reborn with a new design.。Items carefully finished by professional hands、Everything is one of a kind。The high quality and uniqueness that only a major brand can offer is attractive.。
The remake shirt I bought、A piece that combines casualness and elegance.、This is my favorite item, and people around me often compliment me on how nice it is.。

The future of upcycling：A society that changes through choices

Upcycling is、This is one of our efforts to address environmental issues through fashion.。**“Culture of throwing away”fromTo “Culture that makes the most of it”**。These shifts、This will be a small step towards a better future for our planet.。

The brands we introduced this time are、He is a leader who will open up such a future.。Not only environmentally friendly、All items are stylish and unique.、Perfect for those who want to achieve “sustainable fashion”。

Let your voice be heard!

Did any of the brands introduced this time interest you? Also、Please let us know in the comments if you have any ideas for “I want these upcycled items!”。If you found the article helpful、Please share and let's expand the circle of upcycling together!

You can also choose to change your future through fashion.、Would you like to start?