Hello! Operates Kawaraban JAPAN、This is Sabu。I usually tell people about the charm of Japanese culture and tourist spots.、今回はアップサイクルという、Introducing initiatives that are attracting attention in the fashion industry。 The fashion industry、Millions of tons of clothing are thrown away every year、has a serious impact on the earth's environment。among them、``Upcycling'' is the process of turning discarded materials and unnecessary items into new value.、is attracting attention all over the world。In this article、Introducing 5 advanced upcycle brands active in Japan。any brand、Everything that perfectly combines environmental friendliness and fashion appeal.。In the wake of this article、「選ぶことで未来を変える」そんな一歩を踏み出してみませんか？ アップサイクルとは？今ある素材で新しい価値をつくる アップサイクルは、Reusing materials and products scheduled for disposal、より価値の高いアイテムに生まれ変わらせる方法です。Whereas recycling refers to the process of breaking down and reprocessing materials.、Upcycling is characterized by ``increasing value while making use of the original form.''。 for example、Recycling involves melting down plastic bottles and reusing them as plastic.。on the other hand、Upcycling is the process of using plastic bottles as they are and turning them into sneakers and furniture.。 なぜアップサイクルが重要なのか？ ファッション業界は世界の二酸化炭素排出量の約10%を占めると言われています。Also、毎年9,200万トン以上の衣類が廃棄されるというデータもあります。If we leave this situation alone、Earth's resources are depleted、Environmental problems will become more and more serious。 Upcycling is、**This is the key to shifting from a "disposable society" to a "utilizing society"**。and、Not only environmentally friendly、The appeal is that you can enjoy design and creativity.。 日本文化とアップサイクルの共通点 アップサイクルの考え方は、In fact, it is deeply rooted in Japanese culture.。 These unique Japanese traditions、Like upcycling, ``cherishing existing things''、We share the idea of ​​``adding new value.''。In Japan, which has such a cultural background,、Upcycling efforts are rapidly evolving。 日本の注目アップサイクルブランド5選 ここからは、Introducing popular upcycled brands in Japan。While each tackles environmental issues with its own unique approach.、We offer attractive fashion items。 1. Öffen：ペットボトルを洗練された靴に再構 Öffenは、廃棄されるペットボトルを再利用して、We manufacture stylish shoes。The manufacturing process is also environmentally friendly.、We are significantly reducing CO2 emissions at our factories.。The design is minimal and elegant、Of course for everyday use、Also active in business scenes。I also love Öffen sneakers.、Light and durable、Above all, it is extremely comfortable to wear.。You'll be surprised at the level of perfection, which is hard to believe considering it's made from recycled materials! 2. LOVST TOKYO：リンゴから生まれたエコなアップルレザー 廃棄リンゴから作られる**「アップルレザー」**をご存じですか？LOVST TOKYOは、Using this innovative material、A brand that manufactures bags and accessories.。Highly water repellent and durable、We have high-quality items that look and feel great.。My favorite tote bag is、A masterpiece that combines beauty and practicality。Many simple designs、It goes well with any fashion、Perfect for everyday use。 3. nest Robe：裁断くずから新たな糸を紡ぐ技術 nest RobeのUpcycleLinoシリーズは、A line of linen products made by reusing cutting waste generated at our own factories.。Maintains the natural texture of linen、By spinning new threads、We provide high quality items that are environmentally friendly.。My favorite shirt is、Soft to the touch、It's super comfortable to wear。Every time I wear this shirt、Another appeal is that you can feel that you are making an environmentally friendly choice.。 4. DEPT：ヴィンテージ素材で一点物の価値を生み出す DEPTの「DEPT One of a kind」は、We offer one-of-a-kind items made from vintage materials.。especially、Custom-made services using materials selected by the customer are popular.。Me too before、I ordered a custom-made scarf.、The combination of vintage texture and original design、There was a special feeling like no other.。A brand where you can fully enjoy the charm of one-of-a-kind items.。 5. BEAMS COUTURE：在庫商品を新たな価値にリメイク BEAMS COUTUREは、Remake inventory products that are sitting in the warehouse、This is a brand that will be reborn with a new design.。Items carefully finished by professional hands、Everything is one of a kind。The high quality and uniqueness that only a major brand can offer is attractive.。The remake shirt I bought、A piece that combines casualness and elegance.、This is my favorite item, and people around me often compliment me on how nice it is.。 The future of upcycling：選択が変える社会 アップサイクルは、This is one of our efforts to address environmental issues through fashion.。**「捨てる文化」から「活かす文化」**へ。These shifts、This will be a small step towards a better future for our planet.。 The brands we introduced this time are、He is a leader who will open up such a future.。Not only environmentally friendly、All items are stylish and unique.、Perfect for those who want to achieve “sustainable fashion”。 あなたの声を聞かせてください！ 今回ご紹介したブランドの中で気になったものはありましたか？また、Please let us know in the comments if you have any ideas for “I want these upcycled items!”。If you found the article helpful、ぜひシェアして一緒にアップサイクルの輪を広げていきましょう！ あなたもファッションを通じて未来を変える選択、Would you like to start?