2020The SNS app “BeReal” was born in France in 2017.、It is rapidly gaining popularity among Japanese women in their 20s.。No decoration、This app lets you share your real self.、Why is it so special to them? Against the backdrop of Japan's unique culture of ``honest intentions and tatemae''、How BeReal frees women suffering from SNS fatigue、Does it add color to your daily life?、Let's get to the reason。
I hope this will be helpful to foreigners who are interested in Japanese culture.。
What is BeReal? — A new style to share your unpretentious self
BeReal is、SNS requires sharing real-time photos.、The feature is a simple rule: Once you receive a notification, you have to take a picture of the moment and post it within 2 minutes.。Past photos and processing are not allowed at all.、What you show your followers is “your current self”。While other SNS seek ideal self-expression and edited beauty,、BeReal offers a new experience to share your true self。This SNS that focuses on the “real self”、It especially captures the hearts of Japanese women in their 20s.。
Why is it popular among Japanese women in their 20s? — Influenced by the culture of “honest intentions and tatemae”
The concepts of "honne" and "tatemae" are deeply rooted in Japanese culture.。In public and on SNS、be considerate of others、Emphasis is often placed on ``Tatemae'' which maintains an ideal appearance.。but、I feel tired from this “perfect image”、In fact, many young people are looking for a place where they can express their true feelings.。From that background、BeReal has been liberating for them.。
In BeReal's post、No need to strive for perfection、We are fostering a culture in which "it's OK to be who you are"。BeReal is、20We provide a new place for young women to express their true feelings on SNS.、It has become established as a tool to bring out the “real” of young Japanese people.。
A “non-promoting” SNS that gives you freedom and peace of mind
On Instagram and Twitter、Evaluation indicators such as “likes” and number of followers have a large impact on user satisfaction.、BeReal has no competition based on such numbers.。Therefore、BeReal doesn't compare with others、You can use it with a relaxed feeling、Providing peace of mind to young Japanese people who suffer from SNS fatigue。
Also、Because there is no need to be conscious of "looking good"、BeReal has less pressure than other SNS、Another big feature is that you can show your real self as it is.。The simplicity of sharing everyday moments、Giving psychological freedom to young Japanese people who tend to worry about what others think of them.。
“True connections” built with BeReal
BeReal is、It is also a popular place to build "real connections" with friends and family.。What is shared on BeReal、An ordinary moment of everyday life。Therefore、A side of your friend that you can't get to know through regular SNS.、You can learn about the casual moments of everyday life.、At the same time as you feel familiarity, new empathy is born.。
for example、A friend's simple morning scenery, tired expression after work, etc.、By touching the real image、Feeling closer to friends、Empathy deepens。This results in、Because you can have honest interactions with your friends、BeReal serves as a ``real communication tool'' for young people.。
A new SNS experience brought about by the synchronization of Japanese culture and BeReal
BeReal's ``not exaggerated'' style is、Providing new experiences for young people in Japan、It is valued as a place that is not bound by the "ratings" and "perfection" of traditional SNS.。The relaxing feeling this app gives you、It has captured the hearts of women who want to be freed from the fatigue of SNS, which is rooted in Japan's "honest intentions and tatemae" culture.。
Also、BeReal is a tool that helps us reaffirm the fun of SNS and the value of interaction.、Especially popular among women in their 20s.。Don't worry about evaluation、By enjoying real connections with friends and family、Become more confident in your true self、You can create your own SNS experience。
summary：Reasons why BeReal is supported in Japan
BeReal is、It is supported by Japanese women in their 20s as an SNS where they can reveal their true feelings.。Not bound by evaluation、This app allows you to connect with friends by being who you are.、We provide new values based on Japan's "honest intentions and tatemae" culture.。for young people in Japan、BeReal is not just a trendy SNS、A place to rediscover self-expression and true connection.。
lastly、Would you like to experience BeReal too? Share your thoughts and opinions in the comments section、Let's share the fun of using SNS to express your true self!
Article points
- Features of BeReal：A simple style to share “yourself at that moment”
- Japan's "honest intentions and tatemae" culture：A new SNS place to free yourself from a perfect image
- Eliminate SNS fatigue：A free SNS experience without evaluation provides a sense of security
- real connections：A close friendship built in a simple moment
- Synchronization with Japanese culture：Enabling self-expression and genuine interaction for young people
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